{"id":1917,"date":"2016-04-26T10:39:29","date_gmt":"2016-04-26T08:39:29","guid":{"rendered":"http:\/\/blog.gdsys.de\/en\/?p=1917"},"modified":"2016-04-26T10:39:29","modified_gmt":"2016-04-26T08:39:29","slug":"internship-marketing-sales-gd","status":"publish","type":"post","link":"https:\/\/blog.gdsys.de\/en\/2016\/04\/26\/internship-marketing-sales-gd\/","title":{"rendered":"The other side of a press release – a look behind the scenes of G&D"},"content":{"rendered":"

In today’s blogpost, Janine Wolski, trainee at the local radio station Radio Siegen, reports directly from within one of the region\u2019s companies rather than just covering it on her radio show.<\/em> As part of her traineeship, she did a two-week internship here at G&D.<\/em><\/p>\n

As a radio journalist, I deal with press releases on a daily basis. Often, I get them via e-mail or at press conferences. It\u2019s my job to turn these press releases into news followed by approximately 100,000 listeners. But what actually happens on the other side of the press release? A question I wanted to answer during an internship at Guntermann & Drunck, a global player from the Siegerland region.<\/p>\n

In the beginning was the ground-breaking ceremony<\/strong><\/h2>\n
\"Internship<\/a>
Janine Wolski and the KVM wingman<\/figcaption><\/figure>\n

Actually, it was an event like any other \u2013 the newly developed commercial area in Siegen, Germany, is growing: Guntermann & Drunck had announced their move from Wilnsdorf to Siegen. Therefore, mayor Steffen Mues and G&D had invited the press for the ground-breaking ceremony.<\/p>\n

Carrying a microphone and my notepad, I\u2019m on my way to the event and I have to admit, I\u2019m really impressed. In a couple of months, there will be a modern building covering this vast area \u2013 three floors, large windows and a huge production hall. \u201cThe parts will be delivered to the front and our devices will leave the company at the back,\u201d says Roland Ollek, one of the CEOs at G&D. He also tells me that the company has to move due to the lack of space. Within the last few years, Guntermann & Drunck have constantly grown.<\/p>\n

\u201cAnd why do you want to move to Siegen?\u201d I ask. \u201cThis is where our roots are, we consider Siegen our home \u2013 that\u2019s why we want to stay.\u201d As a Siegen-native, that\u2019s an answer I really like. Hence, G&D has made me curious.<\/p>\n

The other side of a press release<\/strong><\/h2>\n

How does Public Relations work in a company like Guntermann & Drunck? On the first day of my two-week internship I learn: quite differently than in most companies in the region.<\/p>\n

While elsewhere agencies are assigned with writing press releases and answering journalists’ requests, G&D handles everything in-house. Thus, everything comes from one source \u2013 a concept that is also applied in all other departments. The result? Everything goes a lot smoother.<\/p>\n

Step by step into a new world<\/strong><\/h2>\n

Curiosity is one of the crafts of a journalist. Gladly, I chose exactly the right place since there is a lot to learn and to discover for me here at G&D.<\/p>\n

For example, that there\u2019s so much more than a simple press release. Websites, catalogues, newsletters, social<\/a> media<\/a> channels and of course many trade shows<\/a> \u2013 all of these channels have to be fed, planned and maintained. Lots of effort to provide the perfect stage for the most important things: G&D\u2019s products<\/a>.<\/p>\n

I already knew the stylish silver boxes from our broadcasting studio and know roughly what they do. At our radio station, we use them to operate two computers with only one monitor and one set of keyboard and mouse. But I was really impressed by what else is possible via KVM. And I already have an idea how we can improve our studio. There are definitely too many keyboards and mouse devices \u2013 completely unnecessary with the equipment from G&D.<\/p>\n

My conclusion and a big thank you<\/strong><\/h2>\n

I\u2019m a little sad to leave my intern desk at G&D so soon. But I\u2019ve learnt a lot. I\u2019ve met very nice and motivated employees who passionately work towards the same goal: being able to provide each costumer with the best possible products and the best possible solution. Quite rightly everyone here is proud of their work. Thank you for allowing me to learn so much from you, bombard you with questions and experience the other side of a press release.<\/p>\n

<\/div>","protected":false},"excerpt":{"rendered":"

In today’s blogpost, Janine Wolski, trainee at the local radio station Radio Siegen, reports directly from within one of the region\u2019s companies rather than just covering it on her radio show. As part of her traineeship, she did a two-week internship here at G&D. As a radio journalist, I deal with press releases on a …<\/p>\n","protected":false},"author":2,"featured_media":1935,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[257,365,81],"yoast_head":"\nInternship at G&D's Marketing and Sales department<\/title>\n<meta name=\"description\" content=\"Janine Wolski, trainee at a local radio station, did a two-week internship in G&D's Marketing and Sales department. Find out more about her experiences.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.gdsys.de\/en\/2016\/04\/26\/internship-marketing-sales-gd\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Internship at G&D's Marketing and Sales department\" \/>\n<meta property=\"og:description\" content=\"Janine Wolski, trainee at a local radio station, did a two-week internship in G&D's Marketing and Sales department. Find out more about her experiences.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.gdsys.de\/en\/2016\/04\/26\/internship-marketing-sales-gd\/\" \/>\n<meta property=\"og:site_name\" content=\"Corporate Blog from Guntermann & Drunck\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-26T08:39:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.gdsys.de\/en\/files\/2016\/04\/Beitragsbild_Praktikum_JW_EN.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bianca Schmidt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.gdsys.de\/en\/#website\",\"url\":\"https:\/\/blog.gdsys.de\/en\/\",\"name\":\"Corporate Blog from Guntermann & Drunck\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.gdsys.de\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.gdsys.de\/en\/2016\/04\/26\/internship-marketing-sales-gd\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/blog.gdsys.de\/en\/files\/2016\/04\/Beitragsbild_Praktikum_JW_EN.jpg\",\"contentUrl\":\"https:\/\/blog.gdsys.de\/en\/files\/2016\/04\/Beitragsbild_Praktikum_JW_EN.jpg\",\"width\":1920,\"height\":600},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.gdsys.de\/en\/2016\/04\/26\/internship-marketing-sales-gd\/#webpage\",\"url\":\"https:\/\/blog.gdsys.de\/en\/2016\/04\/26\/internship-marketing-sales-gd\/\",\"name\":\"Internship at G&D's Marketing and Sales department\",\"isPartOf\":{\"@id\":\"https:\/\/blog.gdsys.de\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.gdsys.de\/en\/2016\/04\/26\/internship-marketing-sales-gd\/#primaryimage\"},\"datePublished\":\"2016-04-26T08:39:29+00:00\",\"dateModified\":\"2016-04-26T08:39:29+00:00\",\"author\":{\"@id\":\"https:\/\/blog.gdsys.de\/en\/#\/schema\/person\/19f32c4e990411e27202f043c350ba08\"},\"description\":\"Janine Wolski, trainee at a local radio station, did a two-week internship in G&D's Marketing and Sales department. Find out more about her experiences.\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.gdsys.de\/en\/2016\/04\/26\/internship-marketing-sales-gd\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.gdsys.de\/en\/2016\/04\/26\/internship-marketing-sales-gd\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.gdsys.de\/en\/2016\/04\/26\/internship-marketing-sales-gd\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"The other side of a press release – a look behind the scenes of G&D\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.gdsys.de\/en\/#\/schema\/person\/19f32c4e990411e27202f043c350ba08\",\"name\":\"Bianca Schmidt\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.gdsys.de\/en\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/23d836f6091c006c575b48f93a40b64e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/23d836f6091c006c575b48f93a40b64e?s=96&d=mm&r=g\",\"caption\":\"Bianca Schmidt\"},\"description\":\"Redakteurin, \u00dcbersetzerin und Bloggerin bei der Guntermann & Drunck GmbH. Sie finden mich auch auf LinkedIn. Editor, translator and blogger at Guntermann & Drunck. You can find me on LinkedIn.\",\"url\":\"https:\/\/blog.gdsys.de\/en\/author\/schmba\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Internship at G&D's Marketing and Sales department","description":"Janine Wolski, trainee at a local radio station, did a two-week internship in G&D's Marketing and Sales department. Find out more about her experiences.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.gdsys.de\/en\/2016\/04\/26\/internship-marketing-sales-gd\/","og_locale":"en_US","og_type":"article","og_title":"Internship at G&D's Marketing and Sales department","og_description":"Janine Wolski, trainee at a local radio station, did a two-week internship in G&D's Marketing and Sales department. Find out more about her experiences.","og_url":"https:\/\/blog.gdsys.de\/en\/2016\/04\/26\/internship-marketing-sales-gd\/","og_site_name":"Corporate Blog from Guntermann & Drunck","article_published_time":"2016-04-26T08:39:29+00:00","og_image":[{"width":1920,"height":600,"url":"https:\/\/blog.gdsys.de\/en\/files\/2016\/04\/Beitragsbild_Praktikum_JW_EN.jpg","type":"image\/jpeg"}],"twitter_misc":{"Written by":"Bianca Schmidt","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/blog.gdsys.de\/en\/#website","url":"https:\/\/blog.gdsys.de\/en\/","name":"Corporate Blog from Guntermann & Drunck","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.gdsys.de\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/blog.gdsys.de\/en\/2016\/04\/26\/internship-marketing-sales-gd\/#primaryimage","inLanguage":"en-US","url":"https:\/\/blog.gdsys.de\/en\/files\/2016\/04\/Beitragsbild_Praktikum_JW_EN.jpg","contentUrl":"https:\/\/blog.gdsys.de\/en\/files\/2016\/04\/Beitragsbild_Praktikum_JW_EN.jpg","width":1920,"height":600},{"@type":"WebPage","@id":"https:\/\/blog.gdsys.de\/en\/2016\/04\/26\/internship-marketing-sales-gd\/#webpage","url":"https:\/\/blog.gdsys.de\/en\/2016\/04\/26\/internship-marketing-sales-gd\/","name":"Internship at G&D's Marketing and Sales department","isPartOf":{"@id":"https:\/\/blog.gdsys.de\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.gdsys.de\/en\/2016\/04\/26\/internship-marketing-sales-gd\/#primaryimage"},"datePublished":"2016-04-26T08:39:29+00:00","dateModified":"2016-04-26T08:39:29+00:00","author":{"@id":"https:\/\/blog.gdsys.de\/en\/#\/schema\/person\/19f32c4e990411e27202f043c350ba08"},"description":"Janine Wolski, trainee at a local radio station, did a two-week internship in G&D's Marketing and Sales department. Find out more about her experiences.","breadcrumb":{"@id":"https:\/\/blog.gdsys.de\/en\/2016\/04\/26\/internship-marketing-sales-gd\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.gdsys.de\/en\/2016\/04\/26\/internship-marketing-sales-gd\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/blog.gdsys.de\/en\/2016\/04\/26\/internship-marketing-sales-gd\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"The other side of a press release – a look behind the scenes of G&D"}]},{"@type":"Person","@id":"https:\/\/blog.gdsys.de\/en\/#\/schema\/person\/19f32c4e990411e27202f043c350ba08","name":"Bianca Schmidt","image":{"@type":"ImageObject","@id":"https:\/\/blog.gdsys.de\/en\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/23d836f6091c006c575b48f93a40b64e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/23d836f6091c006c575b48f93a40b64e?s=96&d=mm&r=g","caption":"Bianca Schmidt"},"description":"Redakteurin, \u00dcbersetzerin und Bloggerin bei der Guntermann & Drunck GmbH. Sie finden mich auch auf LinkedIn. Editor, translator and blogger at Guntermann & Drunck. You can find me on LinkedIn.","url":"https:\/\/blog.gdsys.de\/en\/author\/schmba\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.gdsys.de\/en\/wp-json\/wp\/v2\/posts\/1917"}],"collection":[{"href":"https:\/\/blog.gdsys.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.gdsys.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.gdsys.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.gdsys.de\/en\/wp-json\/wp\/v2\/comments?post=1917"}],"version-history":[{"count":6,"href":"https:\/\/blog.gdsys.de\/en\/wp-json\/wp\/v2\/posts\/1917\/revisions"}],"predecessor-version":[{"id":1931,"href":"https:\/\/blog.gdsys.de\/en\/wp-json\/wp\/v2\/posts\/1917\/revisions\/1931"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.gdsys.de\/en\/wp-json\/wp\/v2\/media\/1935"}],"wp:attachment":[{"href":"https:\/\/blog.gdsys.de\/en\/wp-json\/wp\/v2\/media?parent=1917"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.gdsys.de\/en\/wp-json\/wp\/v2\/categories?post=1917"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.gdsys.de\/en\/wp-json\/wp\/v2\/tags?post=1917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}